Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps. GA4 is designed for the future of measurement: 

  • Collects both website and app data to better understand the customer journey
  • Uses event-based data instead of session-based
  • Includes privacy controls such as cookie-less measurement, and behavioural and conversion modelling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app

On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. During the transition period, both scripts will be available on Nettailer via a setting in the Google Analytics settings ("Use Google Analytics 4"). Go to Settings - Google Analytics - Use Google Analytics 4 and fill in your new ID here. 


How to administer your first time set up.

To set it up on Nettailer, You must first create an Analytics account that tracks GA4 data and obtain its tracking ID (G-XXXXXXXXX). This should then be pasted into the "Id" field in the Google Analytics settings. Finally, the "Use Google Analytics" dropdown should be set to "standard" and the "Use Google Analytics 4" checkbox should be toggled.


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