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Price Logics Logic's allow you to build some intelligence into the way your shop calculates prices. Want low cost cables to carry a higher margin than high cost laptops? No problem. Want to give your favorite favourite customer preferential pricing? No problem.

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Nettailer comes with two general price logicslogic's. One of these, called "General" cannot be edited or deleted. This price logic acts as a lifeline if you or someone else happens to remove your specific general price logic. Note that you must change the pre-filled values in the editable general price logic to the margins that are relevant in your case. If the general price logic is removed, or if the date has expired, the general price logic that cannot be removed will be used. The general price logic is used as a parachute to collect the products that do not fall within the scope of any other price logic.

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There are great opportunities to tailor and fine-tune the pricing logic structure. When you create your price logic structure, it is important that you think through which methodology is useful for your business. The basic idea is that you should be able to divide your customer base into different segments. For example, a certain similar customer segment is linked to “Price list 2” while another customer segment is linked to “Price list 7”. The assigned price list should cover most scenarios for the customer, but can be supplemented with customer-specific price logic if necessary. The basic version offers ten different price lists for managing customer segments. Our assessment is that a normal retailer defines between twenty and forty general price logics logic's which are then supplemented with customer or customer group specific exceptions.

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As the Price Logic structure is so flexible, it is possible to create overlapping logics logic's (for example, you could have one logic for Laptops & another for every HP product). To avoid any conflicts, we have put in place the following order of priorities.

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