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Price Logics allow you to build some intelligence into the way your shop calculates prices. Want low cost cables to carry a higher margin than high cost laptops? No problem. Want to give your favorite customer preferential pricing? No problem. |
General information about price logic
You specify per price logic what margins a certain selection or product should bear. The calculated output prices can be checked via the price test. It is possible to specify ten different margin levels (ten price lists) per price logic and you specify on the customer card which price list generally applies to the customer. The basic ten price lists, Price list 1 to 10, can be supplemented by customer or customer group specific price logic.
Nettailer comes with two general price logics. One of these, called "General" cannot be edited or deleted. This price logic acts as a lifeline if you or someone else happens to remove your specific general price logic. Note that you must change the pre-filled values in the editable general price logic to the margins that are relevant in your case. If the general price logic is removed, or if the date has expired, the general price logic that cannot be removed will be used. The general price logic is used as a parachute to collect the products that do not fall within the scope of any other price logic.
The general price logic can be supplemented by a free number of price logic that specifies marginal levels at the manufacturer, category or product level. For example, you can create a price logic that provides a unique margin level for the manufacturer "HP". You can then refine the model with a new supplementary price logic with a different margin level for, for example, the category "Computers / Laptops / Hewlett Packard". If necessary, in the next step you can refine with price logic that gives the desired margin per product.
The general price logic can be supplemented with customer-specific price logic. These work together with the price list allocated to the customer on the customer card, for example "Price list 7". In practice, a price list is created for a particular customer in combination with a manufacturer, category or product. This makes it possible to give customer A an extra price list with, for example, a 7% margin on Apple's product range, instead of the 10% that would have been obtained according to the general price list.
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There are great opportunities to tailor and fine-tune the pricing logic structure. When you create your price logic structure, it is important that you think through which methodology is useful for your business. The basic idea is that you should be able to divide your customer base into different segments. For example, a certain similar customer segment is linked to “Price list 2” while another customer segment is linked to “Price list 7”. The assigned price list should cover most scenarios for the customer, but can be supplemented with customer-specific price logic if necessary. The basic version offers ten different price lists for managing customer segments. Our assessment is that a normal retailer defines between twenty and forty general price logics which are then supplemented with customer or customer group specific exceptions. |
Create/Edit a Price Logic
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Please note that a default or global fixed price will not override any customer or customer group specific price logic. |
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