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Type

Specify the type of price logic;
'Global' means the price logic will affect every customer (unless customers have another price logic connected to them).
'Customer connected' means the price logic will only affect specific customers, or customer groups.

Calc type

Use our Markup and Margin calculators here: Markup vs Margin

Specify what calculation type the price logic will use;

'Mark up' (Increase) this is what percentage of the cost price you add on to get the selling price.
'Margin' this percentage is the percentage of the final selling price that is profit.
'Discount on guide price' will set a price at the specified percentage under in-price (cost price).  Example: cost price - discount % = sales price.
'Fixed price' changes the logic so instead of entering a percentage, you should enter the sell price (exclusive of VAT).
'Discount on general price' will apply this discount against whatever price logic is already applied to an item. Example: sales price - discount general price % = new sales price.